![]() Their aim was to build a camera that was cheaper than its film, and though they succeeded, they managed to sell only 154 units. As they told it, in 1982 two brothers from Wisconsin created a camera named the Hipstamatic 100. Their masterstroke was inventing a rich backstory for the app that journalists have since struggled to authenticate. To cultivate the app’s retro appeal, they used names like Ina’s 1982 Film, Roboto Glitter Lens, and Dreampop Flash. The photos won Winter third place in the Pictures of the Year International photojournalism competition, and further enriched the Hipstamatic brand.īuick and Dorshorst were graphic designers by trade, but they also happened to be intuitive entrepreneurs. Damon Winter, a New York Times photographer, used the app to take shots of soldiers in Afghani-stan in 2010. With the help of digital film, flashes, and lenses, even naïve photographers could turn mundane shots into masterpieces that mimicked the retro snaps of the 1980s. The app was called Hipstamatic, and it allowed iPhone users to digitally manipulate the photos they took with the camera built into their phones. Apple itself took notice, and soon the app was front-and-center on the Apple Store’s homepage. customers had downloaded over 150,000 copies of the app. Thirty-six hours after its launch it was the most downloaded app in Japan. The app sold for $1.99, and the pair watched eagerly as the download counter climbed. In December 2009, best friends Lucas Buick and Ryan Dorshorst began selling an iPhone app.
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